"The matches were genuinely relevant. We found two new suppliers in a week that would have taken a season of travel to meet."
Nadia Boulanger
Head of Buying, FreshLine Retail
The VIB buyer program
Source new products before anyone else.
VIB is our hosted program for serious buyers. Get matched with vetted suppliers in 194 countries, discover what's next first, and let us schedule the meetings — free for verified buyers.
Source from suppliers in 194+ countries
Matched suppliers
98% fit
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Supplier markets
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Product categories
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Avg. match relevance
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For verified buyers
The VIB treatment
Sourcing, with the legwork removed.
You bring the brief. We bring the matches, the meetings, and the first look at what's new.
AI supplier matching
Get a ranked shortlist of vetted suppliers that fit your sector, region, and specs — refreshed as you browse.
First access to new products
See launches and innovations before they hit the wider market, straight from the makers.
Concierge scheduling
We line up qualified meetings around your calendar — no chasing, no admin.
Vetted & verified
Every supplier is reviewed for credibility, certification, and capacity before they reach you.
How it works
From brief to first meeting, fast.
STEP 01
Tell us what you source
Share your categories, target markets, certifications, and volumes. We verify your buyer profile.
STEP 02
Review your matches
Get a curated shortlist of vetted suppliers ranked by fit — explore booths and products at your pace.
STEP 03
Meet & source
We schedule live video meetings with your top picks. You source with confidence.
What you can source
Forty-plus categories, one platform.
From pantry staples to specialist innovation, our suppliers span the full breadth of food & beverage.
Drinks, sauces & condiments
Beverages, oils & fats, sauces, and seasonings from makers worldwide.
Pulses, grains & cereals
Staples and specialty crops, conventional and organic.
Health, wellness & free-from
Halal, kosher, gourmet, and the fast-growing free-from segment.
"The concierge scheduling alone saved me hours every week. I just show up to good meetings."
Tom Asante
Category Manager, Harvest & Co.
"Seeing new products before they hit the market gave us a real edge on our shelves this year."
Priya Nair
Sourcing Lead, Spice & Stone
VIB (Very Important Buyer) is a hosted sourcing experience for qualified buyers — with AI supplier matching, curated product discovery, and concierge meeting scheduling.
Yes. Verified buyers join the VIB program free of charge. We verify your buying role to keep the experience high-quality for everyone.
Suppliers are reviewed and matched to your sourcing needs by sector, region, certification, and capacity, so you only meet relevant, credible partners.
Once verified, you get supplier matches immediately and can book your first meetings the same day.
Source smarter. Become a VIB.
Apply for the Very Important Buyer program — free for verified buyers — and let the right suppliers come to you.
